Like I said, 2013 was a solid year all around for Callaway, and it all started with the fairway wood, which is exactly why I’m starting with it again for 2014. The company took that early momentum, built on it with the Franken Wood/3 Deep, and rode it all the way to a massive increase in fairway wood sales. We’ll give Johnny Miller an assist for his never-ending focus on the club (even if he never quite got the name right), but regardless of who gets the credit, it was a big win for Callaway. While Phil Mickelson’s Open Championship victory will no doubt be viewed as the defining moment of Callaway’s Tour season, I’d argue that it was actually Phil’s win at the Waste Management Open that put the X Hot fairway on the map and kicked off their big year. I don’t care where you started or what you’re selling an 83% growth in anything other than a brain tumor is generally cause for excitement. The damn thing is responsible for an 83% increase in fairway wood sales. Rolling into 2014 While certainly not the only reason for Callaway’s recent success, their X Hot fairway wood provided the catalyst for their resurgent 2013.
If you ignore that whole $13 million in the red thing (they’re working on itand their work is working), things are looking pretty damn sweet at Callaway right now. Putter Sales – Up? Better still, operating expenses are downwhich is pretty much as good as metalwoods being up. You want the quick summary?Įverything that actually matters is up. RightThe Callaway turnaround has been super dramatic. Brewer riding into Callaway HQ on a white stallionone that for the purposes of the point I’m trying to make, is a really strong swimmeryou knowfor a horse, because the horse had to swim to the sinking ship.
#Callaway x hot driver new movie#
At the risk of mixing my metaphors, while it probably wasn’t the case in reality, the movie version of the Callaway story will almost certainly show Mr. Mere moments before the mast slipped beneath the waves for eternity, Chip Brewer arrived from Adams to save the day. Let's go with Flight the Valkyries or something like that. It costs the same as the standard version and comes in an 8.5° head and can be tweaked from 7.5°-10.5°.Ĭallaway’s ship was sinking.
#Callaway x hot driver new pro#
The Pro Version features a smaller, 440c head with more neutral bias designed for more workability, and delivers penetrating trajectories with low spin. So set the loft first, then the lie angle. Note that the two rings on the uptight hosel don’t represent loft and lie respectively – there’s loft and lie settings on both cogs. The stock stiff shaft is lighter and softer than the aftermarket options and won’t suit everyone. It offers distance and forgiveness in a great-looking package. There’s no doubting this is a strong driver at a reasonable price. But by playing with the adjustability I managed to sort the problem out in a matter of minutes. Performance Myself and the pro that tried it started by hitting everything left. The headcover is bold, the sole funky and the loud sound lets you and everyone around know a ball has been hit hard. Feel/sound You’re making a statement if you use this driver. Other than the orange details, little has changed from an aesthetic point of view. Looks The winning matt silver crown is slightly darker, the graphics on its perimeter have carried over from the X Hot. An adjustable hosel lets you increase or decrease loft (+2° and -1°) and change the lie angle independently.
The sweetspot is 10 per cent larger while a new head shape improves aerodynamics. It features Callaway’s fastest, thinnest and lightest all-titanium driver face ever. Technology Callaway claims the X2 Hot is nine yards longer than the X Hot.
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